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Make Your Data Tell a Story
The key to any successful Salesforce consulting business lies within its data. Whether you are an international Platinum Salesforce Consulting Partner looking to implement $4.5M in consulting services, or you are a boutique business specializing in a specific niche, there is an expectation that you are providing a service or product of certain value.   

If there's a failure to create the necessary data points and architecture to convey a tangible narrative around the business value that you ultimately have provided to the end-user, more times than not, the customer has either already established that narrative for you - or worse, has assumed there was no real value provided. Both of these situations, while not uncommon, tend to breed unhappy customers and inevitably leads to attrition. 

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